hakia Mitigates "Click-Thru-Itis," as First Search Engine to Deliver Search Results in Uninterrupted, Highlighted Sentences

hakia Highlighter™ moves the industry a step closer to meaning-based search

NEW YORK, NEW YORK, -- July 26, 2007 - hakia.com, the Web's new meaning-based search engine, announced today immediate availability of the hakia Highlighter™, making it the first search engine to deliver uninterrupted, highlighted sentences on its results page. The hakia Highlighter™ mitigates the need to click on a search result URL to determine its relevance to the query, thereby saving the user time. Most legacy search engines deliver search results in bolded keywords, which may be in different parts of the text, and require a click-through on the URL to be able read the text to assess the relevancy of the search result. The hakia Highlighter™ speeds the search process and ends repeated "click-thru, wrong result," aka "click-thru-itis." hakia.com's semantic capabilities allow it to display uninterrupted sentences in search results.

For example: When a searcher asks, "what does it mean to cross the Rubicon?" at hakia.com, the search result will display a highlighted sentence, and in this case it reads as " The phrase "to cross the Rubicon" has come to mean taking of a step to which one is definitely committed." Click on the URL, http://www.hakia.com/search.aspx?q=what+does+it+mean+to+cross+the+rubicon%3f, and find the example in the first result.

At hakia.com, you will see that results will show a full uninterrupted, highlighted phrase in the search results. This saves time in search and eliminates the need to click and see the information contained in a search result. A legacy search engine will bring broken, bolded keywords in its search results which will require an additional click-through to evaluate the relevancy of the results.

According to Dr. Riza C. Berkan, "Endless clicking to find relevant text for searchers is a waste of time. The hakia Highlighter™ delivers relevant, on-the-spot results to the query. This advancement brings the search industry a step closer to meaning-based search."

About hakia
hakia has developed the Web's new meaning-based search engine, utilizing a radically new infrastructure designed to deliver the most relevant search results. Founded in 2004, the company is privately held and based in New York City. Go to http://www.hakia.com.