hakia Chooses Ask.com to Deliver Sponsored Search Listings

New York, February 22, 2007 -- hakia, the Web's new meaning-based search engine, today announced it has chosen Ask.comŽ to provide sponsored search results. This collaboration marks the first-phase of hakia's monetization strategy, which is an advertising-based model. hakia is in the process of completing its development and evolution of its knowledge base. hakia's development will be completed by the end of 2007. hakia released its BETA 13 version on February 19th announcing new features including hakia Galleries http://www.hakia.com/press.html.

Ms. Melek Pulatkonak, COO of hakia, said "We chose Ask.com as our sponsored listings provider because of the superb support and seamless integration of this partnership. We look forward to a great working relationship."

"Increasing advertiser value through continued growth in the reach and quality of our publisher network is one of our top priorities," said James Speer, vice president of search marketing products at IAC Advertising Solutions, Ask.com's advertising products and sales division. "We are happy to include hakia on our growing list of syndication partners."

hakia innovated QDEXing technology designed to leapfrog the legacy search technology of indexing. The QDEX system is highly distributed and significantly more scalable than indexing, a necessity to support the higher information density needed for meaning-based search. hakia is available for use in its BETA stage.

ASL is an automated open-auction system that allows marketers to purchase, manage and optimize campaigns on Ask.com and its entire publisher network. Offered through IAC Advertising Solutions, ASL processes more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords. ASL is available at http://sponsoredlistings.ask.com.


About Ask.com
A leading search engine on the Web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. Ask.com sites include Ask.com US (www.Ask.com ), Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederlands and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search & Media, a wholly-owned business of IAC. Ask.com b-roll footage is available at www.thenewsmarket.com/ask.

About hakia
hakia has developed the Web's new meaning-based search engine, utilizing a radically new infrastructure designed to deliver the most relevant search results. Founded in 2004, the company is privately held and based in New York City. Go to http://www.hakia.com.