Halloween 2.0: How Web Companies Trick and Treat By April Joyner ...Semantic search engine Hakia has created "galleries" for popular search terms, including "Halloween" and holiday-related words. The Hakia Galleries build upon the search engine's claim to deliver more relevant results than keyword-based engines such as Google by offering, according to COO Melek Pulatkonak, "10 searches in one." A search for "Halloween," for instance, not only brings up Halloween-related pages; it automatically organizes the results into categories like "origin of the holiday," "stories and literature," "holiday music," and "news and blogs."... Posted at: http://www.fastcompany.com/articles/2007/10/13-tricks-treats.html